U.S. Military’s Tinder Ad in Middle East Raises Eyebrows

Started by Dev Sunday, 2024-08-28 10:41

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The U.S. military recently launched an unconventional recruitment campaign in the Middle East using Tinder, a popular dating app. The ad, designed to appeal to a younger audience, has sparked controversy and debate. Critics argue that such an approach may be seen as trivializing serious recruitment efforts or even offending local cultural norms. Supporters, however, claim it's an innovative strategy to reach a broader audience and address recruitment challenges. The campaign's effectiveness and reception remain mixed, with significant reactions from various quarters.