Manchester United’s transfer strategy has long been a subject of both

 fascination and frustration among fans, pundits, and rival clubs. In recent seasons, the club has faced criticism for inconsistent recruitment, inflated fees, and a lack of a long-term vision. However, in the wake of sweeping structural changes within the club's hierarchy and a new era ushered in by the partial takeover involving Sir Jim Ratcliffe and INEOS, insiders suggest that Manchester United now has, as described by figures close to the club, "a clear idea" of what its transfer strategy is and how it intends to approach the summer market and beyond. This clarity has not come overnight—it is the result of a painful recognition that United has often fallen short not due to lack of resources, but due to a lack of direction, coherence, and accountability in the recruitment process. The new strategy is being built on a foundation of three core pillars: data-driven scouting, long-term squad planning, and a sharp focus on value—both in terms of finances and player potential. This represents a stark shift from the reactive and sometimes desperate signings of recent years, where short-term fixes often overrode longer-term logic. Names like Alexis Sánchez, Ángel Di María, and Romelu Lukaku are etched into recent memory as examples of high-profile deals that failed to deliver the expected return. The club now admits, albeit quietly, that many past mistakes were made in haste, often in response to external pressure rather than grounded football logic.
Source@BBC