From beverage production to adventure sports, gaming to motorsports

From beverage production to adventure sports, gaming to motorsports, Red Bull embodies innovation, enthusiasm, and excellence both in Austria and globally.



It was a pleasure to connect with Karlheinz Niederreiter, Global Head of Science, Regulatory & Government Affairs, to explore how Red Bull is leveraging Ontario's creative talent, marketing skills, and supply chain capabilities to elevate their ambitions. With their Canadian headquarters located in Toronto, we appreciate their trust in Ontario as a valued partner in their journey to success.