Brand Power: Why Every Leader Must Be Their Own Chief Marketing Officer

Brand Power: Why Every Leader Must Be Their Own Chief Marketing Officer

Building a trusted brand takes years, while it can be destroyed in seconds. When speaking with young entrepreneurs, I emphasize that brand is crucial. It initiates trust, drives loyalty, and forms the foundation of the relationship between the consumer, the product, and the business.

Success as an entrepreneur, investor, and advocate of Africapitalism is not solely about operations; it also involves perception. How do customers, employees, and competitors perceive your brand?

As the CMO of every business I lead, I have developed my brand through intentionality, consistency, and a focus on value. I have aligned substance with execution and maintained this approach steadily.

I believe in entrepreneurship's potential to change lives, which is why the Tony Elumelu Foundation was established to empower thousands of African entrepreneurs. My commitment to long-term investments in Africa is evident in how Heirs Holdings invests in strategic sectors such as power, healthcare, and financial services, motivated not only by profitability but also by their catalytic impact.

To every entrepreneur, CEO, and manager: take responsibility for branding. Your brand represents not just what you sell, but who you are.

For more insights on my branding journey, visit https://tonyelumelu.com/brand-power-why-every-leader-must-be-their-chief-marketing-officer/