Border tensions are taking a toll on cross-border tourism, yet one Canadian city

Border tensions are taking a toll on cross-border tourism, yet one Canadian city is defying this trend.

Cross-border tourism between the U.S. and Canada is currently facing a significant downturn, with travel reaching historic lows. This decline has led to a series of revival campaigns from cities and organizations on both sides of the border. While many places are struggling, Calgary has seen a slight increase in U.S. visitors, which can be attributed to its strategic focus on hosting year-round events and strong marketing efforts. Other Canadian destinations, such as Toronto and the Eastern Townships of Quebec, are also implementing targeted campaigns to attract U.S. tourists.

In the U.S., states like California and Florida are offering discounts and creating event-driven marketing strategies to entice Canadians. However, experts suggest that a full recovery may be a long way off due to ongoing trade tensions and economic uncertainty. The U.S. Travel Association has warned of a potential US$2.1 billion loss to the American economy if Canadian tourism spending continues to decrease by 10 per cent. The success of these marketing efforts may hinge on the resolution of trade issues and the overall state of the economy.