The Reasons for the Supposed $300 Million+ TotalEnergies & CAF Deal
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In the world of football today, the money is playing, crucial role and serves as a big factor, by acting as a dimaration line between ambition and reality.
Talent is never in question, no passion.
But firm funds? Is essential to succeed.
In a significant development for African football, the total soccer and confirming African football (coffee last widening their partnership for another, cover the 2028's period. Renewing total partnership with coffee for one last year is the last marked, and of course the most important - of this fourth work. Reports suggest that treatment is worth more than $ 300 million. If confirmed, would be one of the most important sponsorship chords in African football history.
The collaborate, who started in 2016, the videos a total support for African football. With this extension, Company sponsored 12 main events of fall, especially:
"Moviet irons of Nationonigns Of National Manceres Cafe 20224, Tocolde Cafe 20224, Todeacher, Twengenza 2027. Additionally, totaleernends will approduce their association with the africal school football champion of the x5, with the purpose of promoting the social in the children in Africa.
More than a simple contract extension. It's a validity, a signal that the firm giants see the African football value beyond the feeling and philantropy. But why does this agreement sense for both parties?
Leaders of leadership
Patrick Pouyanné, presiped and CEO of tootnergies, expressed their enthusiasm:
"Since 2016, totality totality was honored and privilic of highlighting African football, and we enjoyed continuing this cooperation for the four years. Totals are proud to support the growth of this popular sport, cues and huts, across africa, a continent is a company is a company is a partner. This addit is allow the festivity to Africase, with all his deging and impertise, and to share, the commitment and perfit and per million the most. »»
Caf's President, Dr. Patrice words, emphasized the importance of partnary:
"Cafet is happy to continue its partner with totalidgetg Country and respect and I respect for many years. This partners completed football"
Continue their stability
There has been a while when the future of the coffee trade looked uncertain. The decision to finish their previous marketing agreement with lagarding sports in 2019 Let organization of the financial solutions. Provision, Sponsors of Sponsors of Sponsors and Government of Government Departed a Table Transition - One That Was A Required Stability, Question.
Totals intervene in a critical time, becoming coffee sharpening in 2016 and revenues in the evening 2021. Now, with this last fighter, the relationship is picked up. The agreement covering rights 12 bathroom competition, including African nation's cup (EFCON), AFCON Female, the fall of champions and expires. There is also in the African school football sampling, a created competition to strengthen basic football on the continent. For coffee, it's more than just injection of money. Security is security long -term. This enows plan, execute, build the financial nineteeness without constant fear. Give the Transfer of Faith, knowing the coffee races remain financially applicable. Continental Clubs in continental shoulders in the hopes of money will have more fluent and that the torna This Agreement only does not beneficiary alone - benefits from African football as a whole.
Because the total is still here
Corporate patrolium are never just a good will. Are strategic. They are counted. And in this case, not, the keepegeregia has many reasons to continue to invest in African football. Football remains the greatest cultural strength in Africa. It was the only thing that jank a continent for issued politics, language and dictunumia. The Sponsorship of the AFCON CLUB CUSTOMS ELITE ELITE PUT THE COMPANY PASSION TAKE, Integrating their brand in African identity. Then it's the corporative corner. Totalid Totalnies have deep roots in Africa, operate in more than 40 seats through the continent. Sources of the company - oil and gas for renewable energy - are closely related to the African economy. The visibility is important. And some platforms offer a lot of range on the continent as afcon. Publication edition that attract millions of tourists of tourists, Abidjan Statefits Entitled in Lagos and Dakar. The European Football can prevail during the regular season, but when the AFCS arrives, all the rest in the background. For total variety, it is not just a fond of fondors. It is a way to maintain a brand rule over the main markets of Africa. It's a way of reinforking consumer loyalty in regions where the energy competition increases. It's a business decision that goes besides football.
Impact on African football future
This agreement, if executed well, it might be another step to hit this gap. To begin, you should afford to invest in their races in all levels. Larger tournament - after the case's coffee - they do not need better marketing, better distribution and debris of infrastructure improvement. The female game, often forgotten in Africa, now has a chance to hire with financial support. But maybe the most intriguing aspect of this Agreement is their football implication for young people. African school football sampled is not a business product - at least not yet. It is a development initiative to feed the next generation of African stars. The fact that Tolennergies see the value to accompany this project suggests a long vision, that extends beyond immediate dictions. Dave years, African Talents had to leave too early, I am looking for too early, circles better editions, best financial training and best financial opportunities. If the coffee and components can create a more structured path in Africa, football landscape may begin to change
financing has come from the total. Now is to make coffee to show the African football is a long -term investment you deserve to be done. If you get this Agreement may change the situation. Execution, government and desire to learn from the past are needed for it. But at the moment, one thing is clear: African football finally end knowledge on the scene of trade. And this transaction is completely logic, and it is a victory you deserve to be celebrated.
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