In Nigeria (IMF), the company is focusing on improving the quality of its products. "The Honeywell brand offers superior quality noodles and pasta, while Honeywell semo or wheat offers improved quality and regulated pack sizes," he said.
He added that the new packaging reflects the culture of Nigeria and the history of the brand, with improved products that offer better nutritional value and better taste. IMF's marketing director, Ilyas Kazeem, noted that the relaunch is more than just a packaging update. "The Honeywell redesign is more than just a visual update; it's a movement," he said, highlighting initiatives such as online competitions, giveaways and events aimed at connecting with consumers. Despite inflationary pressures, Ayokunle Iyiola, Category Manager (Noodle), confirmed that MNF has no plans to increase the prices of its noodle products.
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