1.Canada rolls out red carpet for refugees, runs ads warning asylum claims are tough
2.Asylum seekers cross into Canada at a checkpoint on Roxham Road
3.Asylum seekers cross into Canada from the U.S. border near a checkpoint on Roxham Road near Hemmingford, Quebec, Canada.
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Briefing
Canada launches global ad campaign in 11 languages
Campaign aims to combat misinformation about asylum process
Canada is 260,000 asylum delays, suggests accelerated rejections
TORONTO, Dec 2 - After touting itself as one of the world's most welcoming countries for Canadians, Canada is launching a global online advertising campaign to warn asylum seekers that filing a claim is difficult. The C$250,000 ($178,662) ads will run through March in 11 languages, including Spanish, Urdu, Ukrainian, Hindi and Tamil, the immigration department told Reuters. The ads are part of a broader shift in tone by Prime Minister Justin Trudeau's unpopular government on immigration and an effort to curb asylum claims.
Immigrants have been blamed for high housing prices, though some experts say that's a simplistic explanation, and polls show a growing number of Canadians believe the country is too welcoming to newcomers. The four-month campaign is expected to cost a third of the total spent on similar ads in the previous seven years. Search queries such as "how to apply for asylum in Canada" and "refugee in Canada" will show sponsored content titled "Canada's Asylum System – Facts About Asylum," the department said.
"Seeking asylum in Canada is not easy. "There are strict criteria to qualify. Educate yourself before making a life-changing decision," one ad reads. Canada has long been considered a welcoming country for newcomers. Today, its leaders are cracking down on immigration and seeking to force out temporary residents and prevent people fleeing U.S. President-elect Donald Trump from seeking asylum.
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