SAUDI ARABIA DEBUTS THE WORLD'S FIRST DATE-BASED COLA, FREE OF ADDED SUGAR:
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A HEALTHIER TAKE ON COLA!
Saudi Arabia has launched Milaf Cola, the first-ever soft drink crafted from dates without added sugars, developed by THURATH AI-MADINA, a subsidiary of the Public Investment Fund (PIF). Revealed at the Riyadh Date Festival, Milaf Cola aims to be a healthier alternative to conventional sodas, aligned with the Vision 2030
initiative and poised to compete with global giants like Coca-Cola and Pepsi. Say goodbye to American sodas—Milaf Cola is here!
Jide Mackson