The Canadian Football League (CFL) is facing significant financial challenges, with only two out of nine teams turning a profit during the 2024-25 season.
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New commissioner Stewart Johnston highlighted the need for the league to boost revenue streams, noting that while TV ratings have seen growth, more profitable business decisions are essential for the league's sustainability. The Winnipeg Blue Bombers and Saskatchewan Roughriders were the only teams to make money last season, with the Edmonton Elks being among those facing financial losses. Despite these struggles, Johnston remains optimistic due to increasing television ratings and revenues across the league. To combat these issues, he suggests that the CFL should explore opportunities with other TV networks to generate more income. Former CFL player Eddie Steele echoes the sentiment that winning games is crucial to the league's success, as it directly impacts fan engagement and attendance.